About us
AGAVESKOOL is the world's most complete agave spirits education platform. We document mezcal, tequila, raicilla, bacanora, and every agave spirit with the depth they deserve, in a category too often shaped by marketing instead of substance.
At its core, agave is a product of land, time, people, and tradition. We exist to help people understand it on those terms
BRINGING AGAVE EDUCATION ONLINE WITHOUT LOSING ITS SOUL
For years, the most meaningful agave education has happened face to face — one tasting, one masterclass, one conversation at a time. That approach is powerful, but limited in reach and difficult to scale. AGAVESKOOL was created to translate that depth into a digital format without losing authenticity, context, or accuracy.
Meet the founders
Luis Carlos Barraza Jr
Co-founder · Agave Industry & Communications
Cesar Aguirre
Co-founder · Product & Technology
Luis and Cesar worked together for years through Mako Digital, building platforms and digital systems across multiple industries. That foundation shaped how AGAVESKOOL approaches structured learning, scalable information, and how people engage online.
Luis then went deep into the agave trade through Bandida Mezcal, representing the brand at international trade shows, leading tastings and masterclasses across Europe, and working directly with distributors, importers, and bar managers. Cesar continued building the technical infrastructure that would eventually power AGAVESKOOL.
Luis Carlos Barraza Jr
Co-founder · Agave Industry & Communications
Cesar Aguirre
Co-founder · Product & Technology
Meet the founders
Luis and Cesar worked together for years through Mako Digital, building platforms and digital systems across multiple industries. That foundation shaped how AGAVESKOOL approaches structured learning, scalable information, and how people engage online.
Luis then went deep into the agave trade through Bandida Mezcal, representing the brand at international trade shows, leading tastings and masterclasses across Europe, and working directly with distributors, importers, and bar managers. Cesar continued building the technical infrastructure that would eventually power AGAVESKOOL.
Experience inside the agave ecosystem
That experience made one thing clear: the agave story doesn't end at production. It continues through export, logistics, packaging decisions, regulatory compliance, trademarks, and the commercial and legal frameworks that shape how a spirit is positioned and understood once it leaves its place of origin.
That hands-on work spanned international markets, particularly in Europe, working directly with distributors, importers, buyers, bar managers, and hospitality teams.
Representing agave brands at international trade shows and new market launches
Organizing tastings, educational masterclasses, and public talks on mezcal and production context
Coordinating real-world operational demands, from logistics and compliance to market-specific requirements
Supporting brands with activations, listings, and visibility in international venues
That experience made one thing clear: the agave story doesn't end at production. It continues through export, logistics, packaging decisions, regulatory compliance, trademarks, and the commercial and legal frameworks that shape how a spirit is positioned and understood once it leaves its place of origin.
THE FULL LIFE CYCLE OF AGAVE SPIRITS
We bring together structured information on brands, labels, agave species, regions, and production methods, along with the commercial realities that follow. We also publish educational content on history, culture, trade, and modern market dynamics.
OUR GOAL IS NOT TO SIMPLIFY AGAVE — IT'S TO EXPLAIN IT CLEARLY, SO NEWCOMERS AND PROFESSIONALS CAN ENGAGE AT THEIR OWN DEPTH
THE FULL LIFE CYCLE OF AGAVE SPIRITS
We bring together structured information on brands, labels, agave species, regions, and production methods, along with the commercial realities that follow. We also publish educational content on history, culture, trade, and modern market dynamics.
OUR GOAL IS NOT TO SIMPLIFY AGAVE — IT'S TO EXPLAIN IT CLEARLY, SO NEWCOMERS AND PROFESSIONALS CAN ENGAGE AT THEIR OWN DEPTH
Our approach
AGAVESKOOL is built by people who understand both the agave industry and the technology behind modern platforms. We avoid gatekeeping.
We respect tradition without romanticizing it. We prioritize accuracy over hype. Education stays central, but delivered in a way that feels modern, accessible, and relevant.
Looking ahead
Expanding the database and educational content
As AGAVESKOOL grows, we will deepen the database, add new labels and brands, and expand our library of courses, interviews, and tasting content.
Respect and cultural heritage
Our long-term vision is to help agave spirits earn the same global understanding and respect as other heritage categories, without losing their roots in the process.
