Mi Mamá Me Dijo

Mi Mamá Me Dijo is a mezcal brand founded in 2016 in Matatlán, Oaxaca, México, a region recognized as a central hub for mezcal production. The brand’s name translates literally to “my mamma told me,” but in Mexican usage it carries the meaning of “my mamma always said,” reflecting the guidance passed down through generations. The brand emphasizes the role of women in Oaxacan culture, highlighting how culinary, artistic, and familial traditions are preserved through female leadership.